Hi there! Here's a little bit about me: I founded Arrow Root Media, a new media production company. Arrow Root Media has helped organizations produce videos, build w... Read More
These days, I’ve been spending time teaching classes, helping run ArtsTech in NYC, and running my own agency. I take a good amount of time doing competitor analysis, and I’m always curious how other agencies operate.
In this post, you’ll see a collection of design agency websites which show you how larger agencies and firms are presenting themselves to potential clients. When choosing a firm to do a project, it’s important that you feel confident in the type of work they do. These agencies definitely inspire me to do better work. I’m just glad that there’s this kind of solid work out there!
This Summer, Elastic City (one of our recently launched projects), is giving walks throughout New York City. But these are not your typical tourist walks. These walks are led by artists. Todd Shalom, the founder of Elastic City, realized the idea while suffering from altitude sickness in Cusco, Peru.
The walks intend to make its audience active participants in an ongoing poetic exchange with the places we live in and visit. Artists are commissioned by Elastic City to create their own walks. These walks tend to focus less on providing factual information and more on heightening our awareness, exploring our senses and making new group rituals in dialogue with public space in the city.
The walks have been featured in TimeoutNY, WNYC, Wallstreet Journal, Gothamist, and other publications.
To listen Todd talk about the walks on WNYC, click here, or hit play on the player below
This Spring and Summer, I’ll be leading a series of workshops and classes at 3rd Ward. Topics will focus on ecommerce, online marketing, social media, online communications, building an online audience, and finally – a 3-part wordpress workshop.
The classes were initially designed to be taken together, but are now flexible enough to be taken as individual components. Below is a description of all the courses.
Curious about past courses and workshops I’ve led? Want to peruse lots resources or just kill a Saturday nigt? Great. Check out my new archive of workshop resources.
Facebook is now among the top 3 most visited sites in the world. This course will focus on how to leverage platforms like twitter, facebook, and flickr to create dialogue around your work, support your research, and build community. Many artists, non profits, and businesses are successfully using these online publishing platforms to share their mission, values, and process. Section 1: Tuesday 7:00-10:00p, May 11
Email marketing is the most effective way to reach your customers, audiences, donors, and constituents. During the workshop, we’ll cover best practices for generating effective email campaigns. We’ll take time to actually consider what you can do to grab your reader, and move them to action.
Learn the basic mechanisms of e-commerce: who’s involved in transacting online? What are the roles of different parties? What happened when users click the “Submit Order” button? We’ll cover the necessary steps to set up and run your own online store: Get an Internet merchant bank account. Find a reliable host. Learn how to utilize your ecommerce technology. Section 1: Tuesday 7-10p, May 25