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jaki levy auto-blogs on new media, iTV, and performance on the web. what’s that? he doesn’t know.

We R Not Consumers

A Proposal for a Mobile Project in the Urban Landscape

:: My target logo ::
hactivists, corporations, the man, tourists, flickr’ers

:: The Intervention ::
I will be placing stickers underneath corporate logos

intervention

People will be encouraged to “Shoot the Corporation,” using their camera phones as a weapon against consumerism. When people shoot the logos and send them to the appropriate address, they will get a message in return. The message might contain facts about the corporation, and perhaps even a coupon as provocation.:: The Reason ::
Corporations have polluted our cities, lives, and urban landscapes. “This used to be a small mom&pop shop,” is a common lamentation heard in the streets. On a world level, corporations have polluted our culture. Ford and GM’s combined revenue was greater than the entire GDP (gross domestic product) of Sub-Saharan Africa. It’s a crime what they’re doing. So, is it really a crime to shoot a corporation (or its logo)?

Like the situationists, commuters, and critical masser’s before us, we must not be discouraged by this logo polluting. Instead, I propose using the ubiquitous nature of these logos to discern a higher level of discussion.

The urban landscape can divided into several layers or levels:

  • 1. physical streets :: material
  • 2. consumption/production :: use
  • 3. the informatic level :: interpretation
  • The material level of a city is difficult to deny – it is a hard fact. The usage and interpretation of a city, however, is more malleable.

    Shoot the corporation.

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