A few days ago, Ellen Moynihan and a few friends redecorated the subways (mainly the F line). It took her and her friends only 40 minutes to re-outfit the entire subway with welcome mats, rugs, and un-advertisements.
Read her blog post about it.
HERE and HERE (there are photos here)
This reminded me of an Ikea Marketing Campaign I read about some time ago.
http://www.businessinnovationinsider.com/2006/05/good_design_can_make_the_every.php
The campaign: Ikea redecorates a bus stop and other urban areas with their furniture.
Picture from Curbed:
http://www.curbed.com/archives/2006/05/19/ikea_pimps_your_bus_stop.php
My favorite comment: “That’s not a bus shelter, it’s a $600/month studio apartment with lots of outdoor space.” In New York, that’s not so far from the truth.
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