Dear Colleagues,
After attending a reading at Bluestockings book store, I am compelled to share the following resource: “Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity” by Anne Elizabeth Moore.
In our search for artistic integrity, whilst engaged with the business of the arts, we are faced with the issue of ’selling out’. Anne’s thoughts on marketing practices could provide powerful insight towards shifting the Arts Business paradigm - especially for non-profits. Her work alludes to effective and socio-psychologically positive practices for artists/non-profits seeking a wider audience.
Question: How can we utilize marketing practices and online media outlets to effectively reach communities with an investment to our art? To answer this question, we must know the practice of marketing - its uses and mis-uses - and we must know the implications of our own art deeply and objectively.
P.s. I’m reading these insights in-to Anne’s presentation; as I have not read the text, yet, I suggest reading the book to understand her perspective as separate from my own.
Thank you,
Mathew Heggem
This raises an interesting point. As artists, we must find ways of marketing ourselves without selling out. Perhaps this will require us to rethink what marketing means.
Or perhaps artists have the potential to change the language of marketing - on our own terms.
Marketing is necessary, but it doesn’t have to be a dirty word. Especially if it’s done CREATIVELY and with INTEGRITY - meaning, it’s related to the creative process.
Perhaps looking at some really good marketing campaigns would be an interesting starting point on our investigation to “not selling out.” So - any campaigns come to mind?
Can adapting to changing times really be called selling out?
The world is changing at a remarkable rate. People’s habits are evolving to keep up with changes in technology. A few decades ago it was the television that dominated. Now it isthe internet. People do not have to go out any longer to do their shopping and socializing
Savvy businesses are aware of this and are using the internet as a marketing medium.
For artisits, the honest truth is if you do not keep up with the markets and stay with the current methods of promoting awareness for your work, you will end up extinct!