Mat, I found a useful tool for that problem, it is called WP-o-matic, check it out at the WP Plugins page. Also a search of RSS Feeder or Reader on the Plugins page will bring up some other options (in terms of styling the feeds as they come in or putting just the feed titles in your sidebar, etc.)

I would say that I am more interested in generating a few more online/offline events/ideas to supplement the site. Most of these will probably be shaped by talking with the company and seeing what kind of info they could use…but there may be some ideas that you all might have about ways to generate publicity or online buzz, within the Green / Theatre communities.

You can get up to 1000 uniques a day with just these two things.

A free site on traffic generation is http://niche-traffic-sale.blogspot.com Good tips

Savvy businesses are aware of this and are using the internet as a marketing medium.

For artisits, the honest truth is if you do not keep up with the markets and stay with the current methods of promoting awareness for your work, you will end up extinct!

Though, feedback on my work-in-progress http://www.matheggem.com would be useful, of course.

The biggest question I have: How to feed others blogs into your own.

Tamara Ashley of Northumbria University, UK is doing the creative work that I think we are curious about - wikis for documentation, development & collaboration:

http://blog.clancyworks.org/documentary-impulse-resources/

http://improvmover.wordpress.com/

Or perhaps artists have the potential to change the language of marketing - on our own terms.

Marketing is necessary, but it doesn’t have to be a dirty word. Especially if it’s done CREATIVELY and with INTEGRITY - meaning, it’s related to the creative process.

Perhaps looking at some really good marketing campaigns would be an interesting starting point on our investigation to “not selling out.” So - any campaigns come to mind?

I do agree that through a wider and thoughtful web-presence, one artist/company can find a supportive network audience that can even encourage the artistic quality of an artist - fans that ask questions, friendly observers with insights. This exposure provides great opportunity for feedback to any artist…

As time goes, it will be necessary to have an objective towards ‘internet fame?’ Probably, that time has already come! What I’ve appreciated about your work is that you’ve begin to articulate standard practices in this approach that are deeply attuned to the mission of an (the) organization (misnomer)

A challenge that I face is the client/artist who wants ‘it’, but doesn’t want to play the part of being an active member in web communities. They argue that there’s not time for this kind of work when running a non-profit. But if organizations like Ailey, DTW, the Joyce, etc are doing it - and spending money too! - then it’s clearly a valuable and profitable approach. Once again, however, it becomes an issue of resources, knowledge and organization capacity.

What I have noticed - and this is an issue that I wish to understand - is the professional presentation on Facebooks/Myspaces. I guess I just need to get my hands dirty and play with those venues more to make them a marketing tool - reflecting a clients website, logo, images, etc.

With web production, it’s now easier than ever to tell people that your work is not up to par and still be recognized for it…

How will the good stuff rise to the top without competing for internet fame? The wisdom of the crowds will only take us so far…addressing this problem will lead to innovation in how we produce and appreciate art and artists.